Obama's campaign's use of social networking tools

• "In short, Obama, the former Chicago community organizer, created the ultimate online political machine." Barack Obama was able to create the ultimate political machine because of his campaign's focus on using the internet as a way to achieve voter support.
  

• "By July 2008, the campaign had raised more than $200 million from more than a million online donors (Obama had raised $340 million from all sources by the end of June), and MyBO had logged more than a million user accounts and facilitated 75,000 local events, according to Blue State Digital." Use of the internet as a way of getting voter donation and support is not only cheap but it's fast and very effective, taht's why Barack Obama had such a successful champaign.
  

• "104,000 Texans had joined Obama's social-networkingsite, www.my.barackobama.com, known as MyBO. MyBO and the main Obama site had already logged their share of achievements, particularly in helping rake in cash." Obama's champaign decided to create a network similar to myspace and facebook known as "MYBO".
  

• "The world has now caught up with the technology."The Obama campaign, he adds, recognized this early: "The key networking advance in the Obama field operation was really deploying community-building tools in a smart way from the very beginning." Obama realized that many americans do go online and understand how to use the internet, this was a great advantage for him and thats the reason he fame and support took off and sky rocketed.
  

• "Throughout the political season, the Obama campaign has dominated new media, capitalizing on a confluence of trends. Americans are more able to access media-rich content online; 55 percent have broadband Internet connections at home, double the figure for spring 2004. Social-networking technologies have matured, and more Americans are comfortable with them." Social-networking is proving to be a very useful and important part of any campaign. American's are becoming internet savey's and now the internet can be used as a way of cmmunicating with all american's. Barack Obama used the internet and Social-networking sites to publicize himself and to help him win the 2008 Presidential Election.